Saying “No More” to NFL’s contrived and tone-deaf campaign against domestic violence.

Gods of Advertising

What do you think of the NFL’s “No More” campaign against domestic violence? If you watch football on TV, the commercials are ubiquitous. NFL players look directly into camera and tell us, in so many different ways, “no more making excuses” when it comes to ignoring domestic violence. In other commercials non-players struggle to “start a conversation.” Men get choked up. Women cry. This stuff is sooooo hard to talk about.

The NFL created the “No More” campaign in response to the withering criticism it experienced for insufficiently penalizing star player, Ray Rice (two games) after a tape came out depicting him knocking out his fiancé in an elevator and then callously dragging her away. The NFL claimed it had never seen the tape, almost certainly a lie. The story blew up all over the world. If that wasn’t bad enough, another star player, Adrian Peterson, was busted for beating…

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